Platform And Compliance

Read this before final delivery or publication-oriented work.

Platform Fit

Short-form ad platforms reward:

• vertical 9:16
• clear visuals in the first seconds
• captions or text support
• fast pacing
• creator-native tone

Do not ship horizontal-first thinking into vertical platforms.

Commercial UGC Reality

Commercial UGC is not "fake organic content". It is paid creative that borrows creator language and creator framing.

That means you still need to think about:

• disclosures when applicable
• usage rights
• creator likeness rights
• platform ad review constraints
• prohibited or sensitive claims in the product category

Practical Rules

• do not assume a generated avatar removes the need for usage review
• be careful with before/after claims in sensitive categories
• if the product category is regulated, get claim language approved before production
• if a platform-specific branded-content workflow applies, follow that platform's rules instead of improvising

Packaging Guidance

• prepare sound-on and sound-off readable versions
• ensure captions do not cover the product
• keep text overlays short enough for mobile viewing

When in doubt, simplify. Mobile ad readability collapses fast.