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Prompt Architecture

Prompt Architecture

Seedance prompts get better when the structure is chosen up front.

Structure 1: 3-Shot Short

Best for:

  • healing lifestyle
  • small commercials
  • simple concept pieces

Pattern:

  1. establish the world
  2. show the hero action
  3. land the emotional or visual payoff

Use when you want clarity more than spectacle.

Structure 2: Timed Performance Arc

Best for:

  • MV
  • dance
  • stand-up
  • stage or character-led performance

Pattern:

  1. 0-3s: entrance or tension build
  2. 3-7s: main performance begins
  3. 7-11s: intensified performance or movement burst
  4. 11-15s: climax, freeze, or emotional landing

This is one of the most reusable structures in the community corpus.

Structure 3: Product Montage

Best for:

  • product commercials
  • device hero films
  • material or texture showcase

Pattern:

  1. hero reveal
  2. macro detail sequence
  3. mechanism or transform moment
  4. clean end frame

Keep the object identity stable. A product prompt dies quickly if the hero object mutates.

Structure 4: Transformation Sequence

Best for:

  • fantasy transformation
  • architecture timelapse
  • identity shift
  • magic or power-up moments

Pattern:

  1. stable before-state
  2. trigger
  3. visible transition
  4. dominant after-state

The transition is the point. Do not waste most of the runtime on setup.

Structure 5: Action Escalation

Best for:

  • duel
  • chase
  • combat
  • disaster rescue

Pattern:

  1. pre-impact tension
  2. acceleration
  3. collision
  4. aftermath or freeze

If every segment is already explosive, the final collision has nowhere to go.

Structure 6: UGC Product Demo

Best for:

  • talking-to-camera product demos
  • supplement / food / beauty product walkthroughs
  • "here's what I use" format
  • any clip where dialogue drives the pacing

Pattern:

  1. 0-4s: hook — introduce the product, one sentence of dialogue, show the product in hand
  2. 4-12s: benefit — explain the value, visuals show usage or preparation
  3. 12-15s: payoff — reaction, result, or call to action

Key Difference From Other Structures

Each time slice carries both dialogue and visuals simultaneously. Write them as separate layers within the same segment:

0-4s dialogue: "I just made a peanut butter cup protein coffee with 25 grams of protein."
visuals: subject holds a clear glass jar filled with light brown coffee, left hand holds
the glass, right hand actively stirs. Close-up, natural window light.

4-12s dialogue: "Getting 20 to 30 grams of protein in the morning really helps."
visuals: subject lifts the glass, takes a sip, nods approvingly. Camera pulls back slightly
to show the protein powder container on the counter. Warm kitchen lighting.

12-15s dialogue: "Try this, it's a game changer."
visuals: subject smiles directly at camera, holds the glass up. Fixed framing.

Rules For This Structure

  • Dialogue must sound spoken, not written — contractions, casual phrasing, natural pauses
  • Visuals describe what the viewer sees, not what the dialogue says — avoid redundancy
  • Keep the product visible throughout — it is the hero, not the speaker
  • One product per clip. Introducing a second product mid-clip splits attention

General Rules

  • Prefer 3-4 major beats over 8-10 tiny beats.
  • Every beat should answer one question:
    • what the camera does
    • what the hero does
    • what changes
  • If the structure cannot be summarized in four lines, it is probably too busy for a short Seedance prompt.