Layout Selection

Choose layout from the information pattern, not from what sounds visually cool.

Quick Mapping

Information pattern	Layout
two states in contrast	binary-comparison
steps over time	linear-progression
problem to solution	bridge
filtering or conversion	funnel
dense guide with many modules	dense-modules
visible vs hidden	iceberg

Density Rule

• 1-2 big ideas -> avoid dense-modules
• 3-5 steps or phases -> linear-progression
• 2 sides with mirrored logic -> binary-comparison
• 6-7 compact information blocks -> dense-modules

Escalation Rule

If the content feels crowded inside a simple layout:

1. reduce the content
2. or switch to a denser layout

Do not keep stuffing more text into the wrong structure.

Practical Advice

Open the relevant layout reference when:

• the content is complex enough to justify a real page architecture
• the first draft keeps collapsing into clutter
• you need to explain why one layout is better than another