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Brand Kit

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92

Category

image

What Is Brand Kit

This skill is for designing a coherent brand system, not just generating a logo once and hoping it works.

Typical outputs:

  • logo icon or symbol
  • icon + wordmark lockup
  • OG image or social card
  • app icon or favicon direction

The core rule is simple: strategy first, image generation second.

Strategy

1. Do discovery before any rendering

If the brief is incomplete, stop and clarify:

  • brand name
  • product or company category
  • target audience
  • positioning
  • what they want to feel distinct from
  • where the assets will be used first

If this information is missing and you render anyway, you are optimizing randomness.

2. Write a design brief and get approval

Before generating images, write a short design brief with:

  • brand understanding
  • visual strategy
  • color direction
  • 2-3 concept directions
  • concrete deliverables

The approval checkpoint matters because brand work is mostly about rejecting the wrong abstraction early.

Template:

# Brand Design Brief: [Brand Name]

## Brand Understanding

- Name:
- Category:
- Audience:
- Promise:
- Differentiation target:

## Visual Strategy

- Mood:
- Style:
- Must avoid:

## Color Direction

- Primary palette:
- Secondary palette:
- Rationale:

## Concept Directions

### Direction A

- Concept:
- Why it fits:

### Direction B

- Concept:
- Why it fits:

## Deliverables

- Logo icon
- Wordmark lockup
- OG / social card
- App icon

3. Think in symbols, not literal objects

Most weak AI logos are literal and forgettable. Good marks are abstract, compressed, and usable at tiny sizes.

Avoid prompts like:

  • AI company logo
  • tech startup logo
  • modern futuristic app icon

Those phrases trigger cliche output.

Instead decide:

  • what abstract idea the brand owns
  • what shape system expresses that idea
  • what geometric tensions support the brand
  • what must remain recognizable at 16px

Translate brand traits into visual vocabulary:

  • trust -> balanced weight, stable base, symmetry
  • speed -> forward lean, directional rhythm, diagonal energy
  • intelligence -> controlled complexity, precise intersections
  • warmth -> rounded terminals, softer geometry, humane spacing

4. Explore multiple directions cheaply

Start with 6-9 single-concept icon explorations, one idea per image. Do not ask one render to contain multiple concepts.

Before generating, research:

pica skill find "banana prompting"
pica prompt find "minimal abstract logo"
pica model search "banana image"
pica model search "seedream text image"

General guidance:

  • use a Banana-style image model for abstract symbol exploration and refinement
  • use a text-strong model when exact wordmark or headline rendering matters

Confirm the actual current model contract before generating:

pica model info <model-id>

5. Separate exploration from production

Split the workflow:

  1. Exploration: symbol-only concepts, low-cost iterations
  2. Selection: user picks a direction
  3. Refinement: controlled variations of the chosen direction
  4. Production: wordmark, OG card, and asset system using the approved direction

Do not mix all of these into the first prompt.

Prompting Principles

Anti-cliche rule

AI models are probability machines. Generic brand words create generic brand visuals.

Bad:

Logo for an AI productivity startup, modern blue technology style

Better:

Single abstract app icon on white background, two rounded planes rotating
around a shared center to suggest transformation and coordination, strong
negative space, balanced geometry, deep teal and warm sand palette, minimal
premium 3D render, centered composition

Prompt structure for concept exploration

Single abstract app icon on white background,
[concept],
[geometry],
[color direction],
[render style],
[constraints]

Useful constraints:

  • single subject
  • centered composition
  • clean background
  • must work at 16px
  • no text
  • no extra objects

Prompt structure for production assets

For wordmarks and social cards, define:

  • exact text
  • layout
  • hierarchy
  • palette
  • icon placement
  • safe whitespace

Example:

Brand launch card with centered abstract icon at top, wordmark "NOVA" below in
clean geometric lettering, tagline "Tools for decisive teams", deep teal
background, warm ivory text, generous spacing, premium minimal tech brand art
direction

Asset Workflow

Logo icon

  • start with square explorations
  • force a single subject
  • evaluate recognizability at small size

Wordmark lockup

  • only after the icon direction is approved
  • use exact brand text
  • specify icon position and spacing

OG / social card

  • use the approved symbol and palette
  • keep the card message short
  • prioritize hierarchy over decoration

App icon

  • simplify further
  • avoid tiny internal details
  • strong silhouette wins

Common Failure Modes

  • generating before the brief exists
  • using industry cliches instead of abstract concepts
  • asking for icon, wordmark, card, and style system in one shot
  • exploring with text-heavy prompts before the symbol is settled
  • choosing a pretty mark that collapses at small size

Workflow Example

pica prompt find "abstract minimal logo"
pica model search "banana image"
pica model info <icon-model-id>
pica generate \
  --model <icon-model-id> \
  --kind image_generation \
  --input '{
    "prompt": "Single abstract app icon on white background, interlocking rounded rectangles with strong negative space, balanced geometric construction, warm coral and amber palette, minimal premium render, centered composition, no text, no extra objects"
  }'

After direction approval, switch to a text-safe asset workflow for wordmarks and social cards.

Related Skills

  • Search pica skill find "banana prompting" for prompt construction help
  • Search pica skill find "infographic" when the social asset becomes information-dense rather than purely brand-led